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This model shows how to implement an anisotropic hyperelastic material for modeling collagenous soft tissue in arterial walls. The hyperelastic material model, called Holzapfel-Gasser-Ogden material, is based on the article:
Holzapfel, G. A., Gasser, T. C., & Ogden, R. W. (2000). A new constitutive framework for arterial wall mechanics and a comparative study of material models. Journal of elasticity, 61(1), 1-48.